NSAA promotes the use of helmets on the slopes urging skiers and riders to wear a helmet – but to ski or ride as if they are not wearing a helmet. NSAA views skiing and snowboarding in a controlled and responsible manner – not helmets only – as the primary safety consideration for all skiers and boarders. A skier’s behavior has as much or more to do with the safety of the sport as does any piece of equipment.
In 2002, Lids on Kids debuted as a resource for consumers to learn about helmet use in skiing and snowboarding. This site contains FAQs about helmet use, fit and sizing information, general slope safety information, related articles and games, and testimonials about helmet use from well-known athletes, including US Ski Team members. The site has received nearly 2 million hits since it was created. The tagline, “A Helmet-It’s a Smart Idea,” is printed on posters and promotional cards at resorts nationwide.